The mission of HARi & CO is to offer a healthy, highly nutritive and sustainable plant-based diet. An increasing number of people are looking for ways to lower their meat consumption; HARi & CO offers consumers a plant-based protein alternative primarily using beans and legumes in their offering of organic patties, balls and nuggets. Its products are 100% organic and 100% plant-based, do not contain soy or additives, and all ingredients are sourced in France.
Poised for growth
The investment of Triodos Organic Growth Fund and early stage venture capital fund Eutopia will strengthen the further development of HARI & CO in the French market. One of the goals the company has set is to have over 2,000 points of sales in France by the end of 2020.
Co-founder and director Benoît Plisson: “With this new capital, we want to strengthen our team, continue our conquest of supermarkets and start new product development.”
Senior Investment Officer Isabelle Laurencin: “The demand for plant-based food products is increasing, driven by ethical, environmental and health concerns. HARi & CO is well-positioned to address this fast-growing demand and our investment will support this frontrunner in its growth ambition.”
In December 2020, Triodos Organic Growth Fund was renamed Triodos Food Transition Europe Fund.