Roland Corporation

Invested through
  • Triodos Pioneer Impact Fund
  • Triodos Global Equities Impact Fund
Asset ClassesListed equity
Impact strategyImpact Equities and Bonds
Bloomberg ticker7944 JP
ISIN codeJP3983400007
Industry groupConsumer Durables and Apparel
Aligned with SDGs
  • Good health and well-being

Roland Corporation manufactures and distributes musical instruments. The company is best known for such electronic musical products as keyboards and drum machines, but it also makes amplifiers, digital audio and video media production tools, 3-D scanners, DSP chips for digital instruments, and electronic and pipe organs. Besides its name brand, Roland produces gear under the Boss, Edirol, Rodgers, and RSS labels. Its products are widely used by professionals (in recording studios, theaters, and public facilities) and amateurs alike. Founded in 1972, Roland operates manufacturing centers in the US, Europe, and Asia, and it has about 20 joint ventures and affiliates throughout the world. The company also manages music schools in Japan.

Investment rationale

Studies have shown that playing a musical instrument comes with several benefits. It enables emotional release through creative self-expression, provides a sense of achievement to build confidence, improves motor skills and communication, strengthens memory function by engaging both sides of the brain and reduces anxiety and stress. Aside from all these aspects related to health and well-being, music also has a social value as it can promote inclusivity, foster social bonds and strengthen local communities.

Roland generates two-thirds of its sales from musical instruments and is the world's largest manufacturer of a wide variety of musical instruments, including (digital) pianos, keyboards, wind instruments and guitars. The company also has 4,100 music schools in Japan and overseas, which have given musical education to an aggregate of 710,000 students to date.