Annapurna Finance in India has a strong social mission and aims to provide livelihood support to poor households by providing financial and technical support to strengthen entrepreneurial skill for effective and efficient undertaking of business activities, especially in areas which are still away from the touch of the formal financial system.

The microfinance institution solely caters to women and has a specific focus on rural households living below the poverty line. It also aims to minimise the environmental impact of its lending, improve internal standards of environment management, reduce its carbon footprint and provide sustainable, green products.