CrowdFarming is an online marketplace based in Spain, which connects European farmers directly to sustainability conscious consumers. Through 'adopting' plants or buying boxes of freshly harvested produce, consumers access high-quality and organic products and build a relationship with the producer. The company offers farmers the tools they need to create their own direct sales channel, providing them with logistics, customer service, packaging and marketing services.

The invention of an adoption system, enabling the consumer to actively contribute to sustainable farming by financing a tree and receiving the harvest in exchange, has proven a major game changer regarding the relationship between producer and consumer and the fight against food waste.