JetDrinks is a leading distributor of sustainable and innovative beverages and snacks in the Netherlands and Belgium. Founded in 2001, the company originally aimed to combat obesity by offering products without added sugars. Over the years, JetDrinks has diversified its product range, emphasising organic, vegan, and reduced or sugar-free options, all while maintaining its commitment to creating positive societal impact.

JetDrinks’ product assortment includes various own brands and 45 external brands, which it distributes to a network of 4,500 partners. An example of an own brand is Walden, an organic beverage.