Founded in 2014, KoRo started as an online shop with detergent as a first product. They believed that products could be sold online at fair prices by selling higher volumes, using a simple design and cutting out the middlemen in the supply chain. Today, while still applying the same key principles, KoRo has grown into a EUR 100 million+ company with a clear focus on food, selling more than 1,000 products and reaching 1.4 million customers in 17 countries. In addition to its online activities, KoRo is expanding into the retail sales channel with a current presence in more than 9,000 stores.

KoRo stands out from its competitors mainly due to its efficient large packs, unique and innovative products, such as the date and hazelnut spread, a wide range of snacks and many other special food products.

Triodos Food Transition Europe Fund has taken a minority equity stake in the company.