Vodafone is one of the world’s top wireless phone carriers, with its more than half a billion subscribers, across 25 countries. It also has many partnerships with other mobile networks, extending its reach into another 45 countries. Besides telephone customers, it has 27 million fixed broadband customers, and more than 20 million TV customers. Vodafone historically is mobile focused, but is increasing fixed market penetration, especially in Europe. Most of revenues are generated in Europe (75%), where it is a leader in wireless markets in the UK and Germany. Vodafone increasingly serves phone customers in Africa, the Middle East and Asia, also through joint ventures and subsidiaries.
Vodafone's core business is offering mobile telephony to consumers. By providing such connectivity, Vodafone offers an essential service that empowers all people to participate in society and that enhances socio-economic progress. With its wider range of services (IoT, broadband, fiber networks, 5G) Vodafone enables the development of a digital society that can make lives easier, healthier, smarter and more fulfilling.
Especially with its business in Africa and Asia (around 25% of revenues) its positive impact is profound, as in these markets mobile telephony services are important means of socio-economic progress and social inclusion. For example, in Africa Vodafone operates the M-Pesa brand, which provides financial services through mobile phones and allows people without access to bank accounts to send and receive money, make payments, receive salaries and get short-term loans.