NIKE designs, develops, and markets athletic footwear, apparel, equipment, and accessory products. The company is the largest seller of athletic footwear and apparel in the world. It offers products in six key categories: running, basketball, football, training, sportswear and the Jordan Brand. In 2003, NIKE acquired the brand Converse, which is known for its casual sneakers, apparel and accessories, but the results of Converse are reported separately. NIKE's products are mostly designed for athletic use, but are often worn for casual or leisure purposes. The company also offers fitness and activity apps and content to consumers. Its products are marketed towards men, women and children and sold in retail stores globally. The company was founded in 1967.
The global COVID-19 crisis underlined the importance of health for sustainable development. Playing sports benefits health in many ways, such as helping control weight, reduce stress and lower blood pressure. NIKE is a global sports apparel and accessories company with a mission and aims to break barriers that limit access to sports. Through its Made to Play program, the company inspires kids to move through sport by dedicating 1.5% of pre-tax income and 60,000 hours of employee volunteers globally.
The company has also set ambitious targets to increase the use of environmentally preferred materials with better chemistry, lower resources, less waste and improved recyclability. NIKE is continuously innovating and is one of the industry leaders in terms of raw materials sourcing, using 100% certified sustainable cotton, organic or recycled, and more than 25% of recycled polyester. Additionally, the company is making important steps in its supply chain such as innovating benefits and compensation models for factory workers to share in productivity gains and improving labour, health and safety standards at manufacturing facilities.