Organic, unprocessed and ayurvedic
Beendhi sells ready-to-cook and ready-to-eat cereals and pulses that are flavoured by fresh herbs and spices. All 80 ingredients are organically grown, unprocessed and selected for their flavour and premium quality. The herbs and spices are directly sourced from organic certified famers in India, Sri Lanka, Italy and Spain. The company has a production facility where the ingredients are mixed, cooked and packaged. All recipes are based on Ayurvedic principles.

Beendhi works closely together with five farmer groups and cooperatives in France, Italy, India and Sri Lanka and sources its spices from partners with fair trade policies and practices.

Transport and packaging
Beendhi shares logistics with third parties to maximise transport loads, thereby minimising the CO2 emission per kg carried. In 2018, the company worked on industrialising its bulk offer, which significantly reduced the amount of packaging. 

Beendhi uses eco-friendly packaging and works with a certified Green Print supplier, using solvent-free vegetable inks and recyclable and biodegradable paperboard. In 2018, Beendhi started evaluating various new packaging options, including compostable packaging, but no decision on the best option has been taken yet.

Value chain transparency
Beendhi is currently developing and implementing a digital platform, strengthening the connection between farmers and suppliers to consumers. In 2018, it started prototyping the platform with its partners in logistics and packaging.  
 

In 2019, Beendhi expects to fully implement this digital platform. Furthermore, it will expand its range of recipes to tailor its products of the needs of each customer and build up an even more locally-based production model.